Digital print and the use of variable messaging is the best way to connect personally with your audience. It’s one of the fastest growing means of creating effective direct mail campaigns across the globe – and GEON is at the forefront of mastering this exciting new personal communication method.

GEON’s digital printing solutions allow you to match variable text and images to customer data, so that every reader is captivated by a uniquely personalised message from your brand.

Because you’re looking for speed, colour consistency and competitive pricing, GEON has invested in the latest digital printing technology to deliver superior results and quick turnarounds at affordable prices – without sacrificing on quality.

PRESENTING DIRECTSMILE TECHNOLOGY

Now you can tailor your direct marketing campaigns like never before. Utilising the first true image personalisation software, GEON’s DirectSmile technology takes customer targeting to new extremes. Even when you’re generating mass targeted direct mail, each piece will appear unique and one-off, in a way that was previously only possible in electronic media. By capturing your customers’ attention in this uniquely personalised way, your brand remains constantly relevant to your customer and you’ll reap the benefits of increased response rates leading to greater sales.